Category: Investment

Investment choices

Behavioural patterns shaping our way of investing, for better or worse

When it comes to money and investing, we’re not always as rational as we may think. Every human being is driven by emotions – more than we would like to admit. Emotions are the key drivers of our behaviour, and these behavioural patterns shape our way of investing, for better or worse.

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Don’t put all of your eggs in one basket

Reducing the risk of your portfolio by choosing a mix of investments

One of the most effective ways to manage investment risk is to spread your money across a range of assets that, historically, have tended to perform differently in the same circumstances. This is called ‘diversification’ – reducing the risk of your portfolio by choosing a mix of investments. Continue reading “Don’t put all of your eggs in one basket”